About us
About Durukan Şekerleme
A family business since 1976, making confectionery in Ankara since 1993 and exporting from Türkiye to the world.
With roots going back to 1976, when the Durukan family started out in business, Durukan Şekerleme combines its production experience with an innovative approach to product development, operating in both domestic and international markets. Having started lollipop production in 1993, the company expanded it in 1997 with new production line investments and export activities, and has grown its product portfolio and production capacity over the years. In 2004, under an agreement with PepsiCo, it became the sole manufacturer of Rocco lollipops.
After moving to its new production facility in 2014, Durukan Şekerleme continued to grow through investments in lollipops, dragées, hard candy, liquid candy and chewy products. Its R&D center, established in 2017 and approved by the Ministry of Industry and Technology, supports the company’s innovative, value-added product development. Securing international organic certifications and developing its first product approved as a food supplement are among the key results of this work.
With exports at the heart of its growth, Durukan Şekerleme develops products for changing consumer expectations while maintaining its presence in traditional sales channels. Listed on the stock exchange through its 2024 public offering, the company expanded its international structure in 2025 by establishing A2Z in England and Magical Confectionery in the USA.
Durukan Şekerleme runs its production and management processes in line with international quality standards and ethical principles, and continues to support its growth through its production infrastructure, R&D capabilities and export network.
Vision
Our strength in the export market of our category comes from working with strong partners and a first-class management team, and from meeting consumer needs and demands with innovative, competitive and hygienic products.
Mission
To be a pioneering, professional company in the confectionery world by developing a high-quality, fun and contemporary product portfolio that makes our customers and our team happy.
Our companies abroad
- A2Z Confectionery Ltd · England (2025)
- Magical Confections LLC · USA · magical-moods.com (2025)
Milestones
Our journey
- 1976The Durukan family starts out in business
- 1993Lollipop production
- 1997Line investment and export activities
- 2004Sole manufacturer of Rocco lollipops under an agreement with PepsiCo
- 2014Move to the new production facility
- 2015Hard candy and chewy candy investment
- 2017R&D Center approved by the Ministry of Industry and Technology
- 2020International organic certificates and line investment
- 2022Flat lollipop and liquid candy investment
- 2023Additional chewy candy investments
- 2024Publicly listed and trading on Borsa İstanbul
- 2025A2Z Confectionery Ltd established in England and Magical Confections LLC in the USA
Our values
The principles that guide us
Integrity and fairness
As Durukan Şekerleme employees, we act honestly and fairly in all our dealings with every person and organisation we work with. Our company’s name is a source of pride for us and should inspire trust in everyone we work with.
Customer satisfaction
Fully understanding our customers’ needs, evaluating and answering them thoroughly, and staying customer-focused at all times are part of Durukan Şekerleme’s goals and culture.
Innovation
Finding and applying innovations that make our products, services, ways of working and processes more effective and efficient for both our employees and our customers is one of our core goals.
Teamwork
To be a successful organisation and meet customers’ changing needs, Durukan Şekerleme embraces a culture of working together across departmental and geographic boundaries. Employees are expected to bring all their skills and knowledge to the company, both individually and as part of a team.
Leadership
Durukan Şekerleme aims to build leadership at every level. Leaders create and share a vision in line with the company’s goals, step forward to achieve difficult targets, and guide, empower and encourage people to bring out individual and team success. All managers at Durukan Şekerleme should be role models and mentors for the people they are responsible for.
Social responsibility
Durukan Şekerleme is committed to contributing voluntarily to a better society and environment. In this context, it is essential that our suppliers and business partners also comply with international norms on human rights, occupational health and safety, and the protection of the working environment.
Protecting the environment
The company, its suppliers and its business partners must take care not to harm the environment in their work.
Transparency and accountability
Sharing financial reports transparently and ensuring that company resources are never used by managers for personal gain are important to Durukan Şekerleme’s values. In other words, Durukan Şekerleme has adopted a transparent and accountable management style.
Continuous improvement
The most important way Durukan Şekerleme pursues its goals is by constantly striving to make each day better than the last. To approach zero defects, maximise efficiency and achieve 100% customer satisfaction and loyalty, Durukan Şekerleme makes continuous improvement its core practice, with the full participation of its employees.
Lean thinking
To perfect all its activities and achieve maximum product quality, Durukan Şekerleme follows lean manufacturing, simplifying product creation by removing waste. With a lean and transparent approach, every employee should be able to see the whole system and create value.
Efficiency
Durukan Şekerleme aims to achieve results and to work as efficiently as possible. When our employees commit to a task, they should complete it on time in the best, most accurate and most efficient way, and look for ways to do it even better next time.
Let us bring our products to your market
Write to us for product lists, samples and export details.